From: Young people, good life narratives, and sustainable futures: the case of Instagram
| Content theme | Number of posts | Account types | Aesthetic |
|---|---|---|---|
| Appreciating/making art | 20 | Business: 3 | Casual photography: 17 |
| Inspiration: 1 | Professional photography: 3 | ||
| Personal: 16 | |||
| Food and drinks | 27 | Business: 4 | Casual photography: 17 |
| Inspiration: 2 | Designed photography: 6 | ||
| Personal: 21 | Professional photography: 4 | ||
| Physical activities | 18 | Personal: 18 | Casual photography: 15 |
| Business: 1 | Designed photography: 3 | ||
| Luxury items and experiences | 37 | Personal: 17 | Casual photography: 21 |
| Inspiration: 14 | Quotes: 2 | ||
| Business: 6 | Professional photography: 11 | ||
| Designed photography: 3 | |||
| Entrepreneurial spirit | 45 | Personal: 30 | Casual photography: 14 |
| Inspiration: 13 | Quotes: 23 | ||
| Business: 2 | Professional photography: 5 | ||
| Designed photographs: 2 | |||
| Self | 63 | Personal: 63 | Casual photography: 45 |
| Professional photography: 6 | |||
| Designed photography: 12 | |||
| Significant others | 40 | Personal: 39 | Casual photography: 33 |
| Quotes: 1 | |||
| Inspiration: 1 | Professional photography: 1 | ||
| Designed photography: 5 | |||
| Travel | 48 | Personal: 40 | Casual photography: 32 |
| Business: 5 | Professional photography: 4 | ||
| Inspiration: 3 | Designed photography: 11 | ||
| Quote: 1 |